As Editorial Director of WIRED’s branded content studio, BrandLab, I wrote the annual B2B trend report spotlighting the breakthrough technologies and innovations showcased by WIRED’s marketing partners at CES.
Framed as a forward-looking customer success story, the report deconstructed key themes shaping the year in tech—designed specifically for Condé Nast’s B2B audience.
Make it stand out.
I collaborated with art directors, videographers, researchers, subject matter experts, marketers, and WIRED’s editorial staff to shape the voice, structure, and storytelling across print and digital formats.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
